I have always been curious, hungry for knowledge and the limitless bounds of the digital advertising world fascinated me. As my passion for digital advertising grew, I made the conscious decision to work for a variety of digital companies and publishers to learn more about the approach to all aspects of their businesses and quickly saw a gap in the South African market for a local advertising network. I started reading as many overseas articles as I could and that’s how my 5-year journey towards launching my own company, Adclick Africa, began.
At the time, I had just gotten married and expecting our first child…
What a whirlwind!
Launching a new business for the first time
In just one year of starting out as a digital advertising agency, we acquired the SME South Africa publication and founded Africa’s first Premium Ad Network. Little did I know that by 2014 Adclick Africa would be the largest publisher network in Africa! My small team grew to three times its size.
In 2015 we were the first to introduce video and rich media ad formats. A game changer in a space where brands compete to capture the online audience. A year later we were doing it again, bringing ground breaking data retargeting technology into the country. 2017, Adclick launched the largest Free Wi-Fi ad network in Africa. And we didn’t stop there, amidst COVID-19 times in Sept 2020 we brought a B2B service marketplace, Serv.co.za to life.
Now, this isn’t a company sales pitch, but rather a tale of how always looking for the gaps to meet the needs of suppliers and consumers, while driving demand, was a winning formula to growing my very own SME. I had to have patience while I learnt from experts around me. My journey could have been a lot quicker, with fewer costly mistakes, if I could have reached out to people who knew how to put together a concise business plan and help me execute it.
It all starts with a vision…
Despite the many challenges and learning curves from starting up companies or taking a chance on opportunities, I built a seven figure turnover company. I know the struggles of any SME in South Africa because I have been through it. You have an idea and launch yourself into it. You don’t realise the importance of having key measurements in place to obtain your goal. Sometimes you don’t have a set goal written down with the steps you need to take to obtain it. Or knowing the risks of hiring and growing too quickly.
My journey could have been quicker if I had a network of experts around me. Networking with thought leaders to learn every aspect of business that you don’t necessarily know. A company is built with multiple experts and leaders for a reason. Each specialises in their field. The value lies in knowing how to collaborate with your teams and bringing in an outsiders’ perspective.
That is why I am bringing one of the first virtual, on-demand business consulting platforms to South Africa. Startwise provides an online communication platform where SME owners can connect with industry experts, taking their business to the next level and stimulating the economy once again.
You can sign up to the Startwise platform as an SME business owner looking for guidance. Browse through the fields of expertise and connect instantly with an expert to schedule a consultation. Our experts are 100% vetted to ensure you are getting the best advice from the best people.
Or, if you would like to join forces with me, consult to SME owners in your own time and set your own hourly consultation fees, simply click here. All consultations are held within the platform in video, chat or audio format and payments are made through our secure 3rd party provider.