Do you have a great business idea? Are you trying to launch it to market? We have covered the 4’ps of marketing, now it’s time to establish your digital presence and ensure your product or service is found…online.
Digital presence is how your business appears online. It can help create an awareness of your brand, build your credibility and trust with consumers, engage your target audiences and generate sales.
While your website is the first thought entrepreneurs have when we speak about a digital presence, there are a vast amount of other digital avenues you should be looking at.
Here is how you can use the digital elements available to build your digital presence.
Consider your customers journey on your website. Look at the types of content you are publishing. Can your customers derive value from it and is there enough content about how your product or service can overcome their challenge. The next step is to check that you have used keywords relating to your brand and product. SEO helps consumers find you on Google searches and the like.
Start up slowly. Select one or two social media accounts where you audience can be found. Map out your social media content plan to ensure you can post and engage with your consumers consistently. Once you have built your following and executing your strategy in a clear way, then look for more social media platforms to expand out to.
Consider your consumers journey when they make a purchase from you. What series of emails can you send them to trigger and convince the user to purchase. How do you nurture your leads and loyal customers to promote additional purchases. Take a look at the content you are sending out to your database, is it adding value to the customer?
By allocating some of your budget towards paid media, you can enhance your digital presence, grow your following on social media, generate more traffic to your new website, be found at the top of Google Search Engine pages and increase your sales pipeline. A faster solution to building an online presence is through online advertising. If your ad shows up in the top search results, you’ll build brand awareness and increase your visibility online.
There are many other ways of increasing or creating your digital presence as an entrepreneur. These are just the starting blocks. For more advice on your Marketing & Sales strategies, contact our Startwise experts.